Social media marketing can be a great way to improve your brand presence and gives your company the ability to access a vast number of potential clients. However, there are a number of tips and tricks that help social media marketing to become a success, and there are equally a number of pitfalls that you need to avoid. Our experts at Melius Media Group have experience in all of these and have created a brief guide of marketing mistakes that you need to avoid.
While some people may think that the more you put your name out there, the more hits you will receive. Unfortunately, this is only true up to a point. Too many posts and direct messages will get you labelled as spam, both by social media websites and customers as well. As such, refrain from posting too much, and ensure that every post adds value to your company.
- Blanket targeting everyone
Not everyone is going to be the target market for your product and services, so spending your time trying to engage everyone will lead to a waste of resources. Instead, you should review your target demographic and concentrate on these people first, and then subsequently branch out to people with similar interests. This way, you are far more likely to enjoy conversions and sales.
- Only using text
Social media has allowed us to quickly and easily share photos and videos with everyone at just the touch of a button. People are far more likely to engage with cleverly designed videos and engaging pictures, rather than pure content, so your social media marketing strategy needs to reflect this – imagine how successful your company could become if one of your videos went viral!
At Melius Media Group, we pride ourselves on offering bespoke and tailored content creation and digital marketing for SMEs in the UK. For more information, please contact us.